According to research by Sang-pil Han and Sharon Shavitt (1994) ,are there cultural differences in the kinds of attitudes people hold about the same consumer product?
A) Yes. Ads that focus on individuality and self-improvement work better in Western cultures than in Asian cultures.
B) Yes. Ads that focus on emotions and values work better in Asian cultures than in the United States.
C) No. There are no significant cultural differences.
D) Yes. People in Asian cultures are less consumer-oriented than people in the United States.
E) Yes. People in Asian cultures are more receptive to ads for utilitarian products.
Correct Answer:
Verified
Q91: Anthony Greenwald and his colleagues (1991)provided participants
Q92: Why should we be skeptical about advertisers'
Q93: Howard Leventhal and his colleagues (Leventhal,Watts,& Pagano,1967)showed
Q94: Which of the following ad slogans for
Q95: You want to have a talk with
Q97: Attitude inoculation is a way to
A) increase
Q98: A public service ad on television shows
Q99: _ refers to words or pictures that
Q100: Howard Leventhal and his colleagues (1967)showed one
Q101: Anita spent two months trying to decide
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents