A public service ad on television shows a young boy resisting the attempts of someone off camera to persuade him to accept drugs.The boy resists each and every enticement (e.g.,"It'll make you fly!" or "Come on,this one's free!").The camera then pans back and the boy's father hugs him and says,"Good job,son!" This ad illustrates the use of _______ to increase resistance to attitude change.

Question

Quizplus · Accepted Answer

The ad uses attitude inoculation by exposing the young boy to weakened persuasive arguments (e.g. "It'll make you fly!") and providing him with counterarguments to resist the persuasion attempts. The father reinforcing the boy's resistance further strengthens his attitudes and beliefs.

A Public Service Ad on Television Shows a Young Boy