In the Stanford Prison Study conducted by Philip Zimbardo and his colleagues (1973),guards became increasingly sadistic and prisoners became increasingly submissive and withdrawn,all in under a week.Results of this (aborted)study suggest that

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The Stanford Prison Study demonstrated the power of social roles in influencing behavior, as the guards and prisoners quickly internalized their assigned roles and began behaving accordingly. This suggests that social roles can have a significant impact on behavior, even in artificial or unusual settings.

In the Stanford Prison Study Conducted by Philip Zimbardo and His