A marketing researcher decides to perform in-depth interviews for ten individuals chosen from a group of twenty five consumers who taste tasted some new food products. In conducting a personal interview, what problem can result if the interviewer is arbitrarily decides who will be interviewed?
A) Nonresponses
B) Missing data
C) Bias
D) Poor response rate

Question

Quizplus · Accepted Answer

If the interviewer arbitrarily decides who will be interviewed, it can introduce bias into the selection process, potentially skewing the results to reflect the preferences or characteristics of the selected individuals rather than the entire group.

A Marketing Researcher Decides to Perform In-Depth Interviews for Ten