A retail store is interested in determining what its customers are looking for specifically when they go to the store. To collect the necessary data, interviewers stand near the store's entrance and survey every 10th customer. This type of sampling is called:
A) systematic random sampling.
B) ratio sampling.
C) convenience sampling.
D) stratified sampling.

Question

Quizplus · Accepted Answer

Systematic random sampling involves selecting members from a larger population according to a random starting point and a fixed, periodic interval. In this case, every 10th customer is chosen, which fits the definition of systematic random sampling.

A Retail Store Is Interested in Determining What Its Customers