Research by Pelletier and Sharp (2008)suggests that the best motivation to help people engage in environmentally sustainable behaviour is

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According to Pelletier and Sharp (2008), the best motivation to help people engage in environmentally sustainable behavior is intrinsic motivation, which involves engaging in behavior for its own sake or personal satisfaction rather than external rewards or pressures. This type of motivation has been found to be more effective in promoting long-term behavior change compared to extrinsic motivation, which involves engaging in behavior for external rewards or pressures such as social approval or financial incentives.

Research by Pelletier and Sharp (2008)suggests That the Best Motivation