Alex Rothman (1993)and his colleagues (Rothman & Salovey,1997)studied how message framing influences people's health-related behaviours.If you wanted to use results of their experiment to encourage people to use sun screen to prevent skin cancer,which of the following messages would you use?

Question

Quizplus · Accepted Answer

According to Rothman and Salovey's research, message framing that emphasizes the benefits of a behavior (such as preventing skin cancer) is more effective than messaging that emphasizes the negative consequences of not engaging in the behavior (such as the risk of death). Therefore, option C, which focuses on how easy it is to prevent skin cancer by using sunscreen, is likely to be the most effective message to encourage people to use sunscreen.

Alex Rothman (1993)and His Colleagues (Rothman & Salovey,1997)studied How Message