Relationship marketing centers on developing a continuous relation- ship with consumers, on a one-to-one basis, across a family of related products and services.

Question

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Relationship marketing is focused on developing ongoing connections with individual consumers, rather than simply promoting products or services through mass advertising. This involves building trust, delivering personalized experiences, and fostering loyalty over time. The goal is to create long-term brand advocates who become repeat customers and recommend the company to others.

Relationship Marketing Centers on Developing a Continuous Relation- Ship with Consumers