For a consumer product test market which is to be projected nationally, it is generally recommended that a large number of randomly dispersed markets that cover 30-40 percent of the entire United States be selected to achieve meaningfully precise predictions.

Question

Quizplus · Accepted Answer

A test market typically involves a smaller, representative sample of the market, not 30-40% of the entire U.S., to balance cost and accuracy in predictions.

For a Consumer Product Test Market Which Is to Be