The disadvantage of a controlled test market is that it is not conducted under "ideal" conditions.
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Q2: All new product concepts are generated or
Q4: It is generally expected that a concept
Q5: When selecting areas for test markets, efforts
Q7: Strong evidence that a product will be
Q8: To test a new product concept, the
Q9: The results of a product test are
Q13: For a consumer product test market which
Q14: In most cases, the dominant purpose of
Q19: ABC Incorporated is test marketing a product
Q20: Test markets can be monitored to track
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