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Marketing Research Study Set 4
Quiz 19: Correlation Analysis and Regression Analysis
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Question 1
True/False
r
2
is the square of the correlation between X and Y and also the ^ square of the correlation between Y and Y.
Question 2
True/False
A regression model can accurately predict the level of a dependent variable in a changing market environment.
Question 3
True/False
An independent variable which takes a small number 3 or 4) of discrete values is often termed a dummy variable.
Question 4
True/False
The total variation in Y, the dependent variable, can be expressed as the sum of the explained variance, the unexplained variance, and an unknown error.
Question 5
True/False
The unexplained variation in Y is estimated by n ^
Σ
\Sigma
Σ
Y
i
- Y
1
)
2
i=1
Question 6
True/False
A regression model can be used to accurately predict the level of a dependent variable, given extreme values of an independent variable.
Question 7
True/False
The larger the beta coefficient value, the stronger the effect of that variable upon the dependent variable.
Question 8
True/False
The model: Y =
α
\alpha
α
+
β
\beta
β
X
2
+ e hypothesizes a curvilinear relationship between X and Y.
Question 9
True/False
The sole purpose of regression analysis is to predict the level of a dependent variable, given proposed levels of the independent variables.
Question 10
True/False
Regression is an analysis of dependence technique since it involves a dependent variable as the focus of analysis.
Question 11
True/False
If the standard deviation of X is approximated by s, then the standard deviation of the mean based on a sample size of n) is s/F
√
\surd
√
n.
Question 12
True/False
When an understanding of the relationship between X and Y is the motivation behind data analysis, the estimate of the
β
\beta
β
parameter is of primary importance.
Question 13
True/False
A least squares criterion minimizes the squared vertical deviations from the regression line.
Question 14
True/False
If a variable that is excluded from the model is correlated with an independent variable in the model, the regression coefficient will reflect the impact of the excluded variable on the dependent variable.