The analytical procedure to be used on paired comparison data when more than two stimulus objects are involved is the
A)Law of First Choices
B)Law of Comparative Judgment
C)Law of Significance Testing
D)Law of Associated Properties

Question

Quizplus · Accepted Answer

The Law of Comparative Judgment is the analytical procedure used when more than two stimulus objects are involved in paired comparison data. This method allows for the determination of the ranking or preference order of the stimuli based on their relative strengths rather than absolute evaluation of each stimulus.

The Analytical Procedure to Be Used on Paired Comparison Data