A survey conducted by a market research service which can be purchased by any organization and customized by adding one or more questions of its choice is called
A)audit
B)non-profit study
C)panel survey
D)omnibus survey
E)test market survey

Question

Quizplus · Accepted Answer

An omnibus survey is designed to collect data from a sample of respondents representing a cross-section of the population, and is typically used to gather information on various topics from multiple clients. These surveys are conducted by market research services and can be customized by adding one or more questions of the client's choice. Therefore, option D is the best choice.

A Survey Conducted by a Market Research Service Which Can