When the researcher is interested in two market segments, such as working and nonworking women, a good rule of thumb is to limit a focus group series to two groups.

Question

Quizplus · Accepted Answer

The statement is only partially correct. While it is recommended to limit focus group series to two groups for each market segment, the statement doesn't take into account that there are two market segments being studied. In this case, it would be appropriate to have a focus group series for both working women and nonworking women.

When the Researcher Is Interested in Two Market Segments, Such