The main advantage of the internet in marketing research is its broad scope and comparably low cost.

Name: The main advantage of the internet in marketing research is its broad scope and comparably low cost.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The internet provides access to a vast amount of information and data, allowing for a broader scope of research compared to traditional methods. Additionally, many online research tools and surveys are often less expensive than traditional methods such as phone or mail surveys.

The Main Advantage of the Internet in Marketing Research Is