To find out the effect of price on sales of a particular brand, the most appropriate research design would be
A)exploratory research
B)causal research
C)descriptive research
D)primary research
E)none of the above

Question

Quizplus · Accepted Answer

Causal research is the most appropriate research design to identify the effect of price on sales of a particular brand. This design allows researchers to establish a cause-and-effect relationship between two variables, in this case, price and sales. Through this type of research, researchers can manipulate the price of the product for different groups of consumers and observe the resulting effect on sales. This allows for a better understanding of how price affects sales and can help businesses determine the optimal pricing strategy to maximize sales.

To Find Out the Effect of Price on Sales of a Particular