Point-of-service is a transformational process that incorporates an
organization's resources - human and non-human, competencies, and capabilities: its assets - into value-added service delivery.
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Q29: Personal selling has been used more extensively
Q30: Health care marketing is simplified by the
Q31: Physicians are a minor target for marketing
Q32: Specifying point-of-service configurations and processes is NOT
Q33: An organization's action plans link its individual
Q35: Market research provides information only about potential
Q36: The human resources unit of a health
Q37: Marketing research is NOT a pre-service activity.
Q38: Value-adding strategies must accomplish the directional, adaptive,
Q39: Pre-service entails the planning and activities that
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