Based on the results of the comparison of the current situation and what strategic managers want the organization to be, value chain components may need to be maintained or changed to carry out the strategy.
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Q22: Segmentation is the process of identifying recognizable
Q23: When the requirements of the strategy match
Q24: Central to point-of-service delivery are issues such
Q25: Service delivery strategies and support strategies are
Q26: An organization's culture, structure, and strategic resources
Q28: Pre-service strategies attempt to identify the specific
Q29: Personal selling has been used more extensively
Q30: Health care marketing is simplified by the
Q31: Physicians are a minor target for marketing
Q32: Specifying point-of-service configurations and processes is NOT
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