What are the generic competitive strategies?
A)Acquisition, licensing, venture capital investment, merger, and alliance.
B)Internal development, internal venture, and reconfiguring the value chain.
C)Cost leadership, differentiation, and focus.
D)Re-engineering, restructuring, and quality improvement.

Question

Quizplus · Accepted Answer

The generic competitive strategies are cost leadership, differentiation, and focus. These refer to the different ways a company can compete with its rivals in the market. Cost leadership involves offering products or services at a lower cost than competitors, differentiation involves offering unique products or services that are perceived as better or different than competitors, and focus involves targeting a specific segment of the market with a unique product or service. Options A, B, and D are all different business strategies, but they do not encompass the generic competitive strategies.

What Are the Generic Competitive Strategies