The appropriateness of a specific market entry strategy is dependent upon which of the following?
A)The strategy having been tested with appropriate strategic thinking tools.
B)The major stakeholders, inside and outside the organization that will be most influential in ensuring the success of the strategy having been identified and evaluated.
C)The external conditions, the pertinent internal strengths and weaknesses based on the organization's resources, competencies, and capabilities, and the goals of the organization. Each of these three areas should be scrupulously evaluated.
D)The strategy fills an unfilled niche in the market and the organization investigated whether the niche will remain open long enough to return the capital investment.

Question

Quizplus · Accepted Answer

The appropriateness of a specific market entry strategy depends on the external conditions, the internal strengths and weaknesses of the organization, and the goals of the organization. Each of these three areas should be evaluated before choosing a market entry strategy. Testing the strategy with appropriate strategic thinking tools and identifying influential stakeholders are important steps, but they are not the only factors determining the appropriateness of a market entry strategy. Furthermore, filling an unfilled niche and investigating the potential return on investment are important considerations, but they do not address the overall appropriateness of the strategy.

The Appropriateness of a Specific Market Entry Strategy Is Dependent