Boston Consulting Group (BCG) portfolio analysis graphically portrays differences among the various products/services (stars, cash cows, problem
children, and dogs) in terms of relative market share and market growth rate.

Question

Quizplus · Accepted Answer

This statement is true. Boston Consulting Group (BCG) portfolio analysis uses a matrix to represent the differences among various products/services based on their market share and market growth rate. The matrix includes four quadrants - stars, cash cows, problem children, and dogs.

Boston Consulting Group (BCG) Portfolio Analysis Graphically Portrays Differences Among