In the resource-based view of strategy, valuable, expensive, difficult-to-copy resources contribute to sustainable competitive advantage.

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According to the resource-based view of strategy, valuable, expensive, difficult-to-copy resources are the key to achieving sustainable competitive advantage. These resources can include things like brand reputation, unique technology, talented employees, and exclusive patents or licenses. By possessing these resources, a company is able to outperform its rivals and maintain its competitive position over time.

In the Resource-Based View of Strategy, Valuable, Expensive, Difficult-To-Copy Resources