The identification of distinctiveness through a focus on the internal environment is intended to answer the strategic question "What should the organization do?"

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The identification of distinctiveness through a focus on the internal environment is intended to answer the strategic question "What can the organization do?" by assessing its unique resources and capabilities. "What should the organization do?" is answered by considering both the internal capabilities and the external environment to formulate strategy.

The Identification of Distinctiveness Through a Focus on the Internal