EVA has transformed drink giant Diageo:
A)To measure performance
B)To allocate capital
C)To evaluate its managers
D)All of the above

Question

Quizplus · Accepted Answer

EVA (Economic Value Added) has been used by Diageo to measure performance, allocate capital, and evaluate its managers. EVA has transformed the way Diageo operates and manages its business by incentivizing managers to make decisions that increase shareholder value. By using EVA, Diageo has been able to focus on profitability and create more value for its investors.

EVA Has Transformed Drink Giant Diageo