A firm's vision and mission statement should be:
A)To satisfy its customers and be their supplier of choice
B)To become the "Best in Class"
C)A consistent, long-term sense of purpose which changes relatively little over the life of the firm
D)To create a better everyday life for people

Question

Quizplus · Accepted Answer

A firm's vision and mission statement should focus on a consistent, long-term sense of purpose that remains relatively unchanged over time. Option A and D are too specific and do not fully capture the overall purpose of the firm. Option B is too vague and does not provide a specific sense of purpose.

A Firm's Vision and Mission Statement Should Be