The term CTQ stands for "Cost Through Quality" which is another way to express Philip Crosby's idea that "Quality is Free."

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The term CTQ actually stands for Critical to Quality, which refers to the key characteristics of a product or service that must be met in order to satisfy the customer. While Philip Crosby did emphasize that investing in quality can ultimately save money by reducing costs associated with rework, scrap, and customer complaints, he did not use the specific term CTQ in his famous statement that "Quality is Free."

The Term CTQ Stands for "Cost Through Quality" Which Is