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Amazon, a Leading Online Retailer, Began by Offering Books for Sale

Question 57

Multiple Choice

Amazon, a leading online retailer, began by offering books for sale online. This was quickly expanded into music and movies. Currently, Amazon also sells toys, electronics, health and beauty and jewellery items. In other words, this represents _____.


A) economies of scope
B) horizontal growth by merger
C) a hold-up problem
D) vertical disintegration

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