When a big brand like Virgin diversiﬁes into unrelated markets, it _____.
A) grows organically
B) is divesting control of parts of the vertical chain
C) retains control over the use of the brand
D) reduces value for shareholders

Question

Quizplus · Accepted Answer

Diversifying into unrelated markets allows a big brand like Virgin to retain control over the use of its brand, ensuring it is leveraged across different sectors to maintain brand integrity and recognition.

When a Big Brand Like Virgin Diversiﬁes into Unrelated Markets