Aldi is a no-frills grocery chain. By controlling expenses, Aldi customers can expect to save 30-50 percent compared to customers of a full-service grocery store. The supermarket chain's emphasis on maintaining its cost-competitive advantage means the company's top management is often concentrating on which of the following strategies?

Question

Quizplus · Accepted Answer

Aldi's main strategy is to offer low prices to customers by controlling expenses. Therefore, their top management is likely focused on pricing strategies in order to maintain their cost-competitive advantage.

Aldi Is a No-Frills Grocery Chain