Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle. Which type of market segmentation identifies this market?

Question

Quizplus · Accepted Answer

Demographic segmentation is the process of dividing a market based on different demographic factors such as age, gender, income, and education level. In this case, Volkswagen is targeting consumers who are between 35-55 years old, which is a clear example of demographic segmentation.

Volkswagen Has Been Successful in Targeting 35- to 55-Year-Old Consumers