An ad for Virgin Airlines shows a traveller sleeping comfortably in the airline's new seats.This ad is using which type of segmentation?
A) benefit
B) psychological
C) demographic
D) geographic

Question

Quizplus · Accepted Answer

The ad is highlighting the benefit of Virgin Airlines' new comfortable seats, which may appeal to a wide range of demographic or geographic segments. However, the focus is on the benefit of the seat rather than any specific demographic or geographic characteristic of the target audience, making it an example of benefit segmentation.

An Ad for Virgin Airlines Shows a Traveller Sleeping Comfortably