Which of the following is the collection, recording, and analysis of data relevant to a marketing decision?
A) marketing research
B) marketing customization
C) data collection
D) marketing information

Question

Quizplus · Accepted Answer

Marketing research involves the systematic collection, recording, and analysis of data relevant to a marketing decision. Therefore, option A is the correct choice. Option B is not a commonly used term in marketing, and option C is too broad and generic to be the correct answer. Option D is a broad term that includes all aspects of marketing information, but not specifically the collection, recording, and analysis of data for a marketing decision.

Which of the Following Is the Collection, Recording, and Analysis