Which of the following is NOT one of the five steps in the marketing research process?
A) Choose a research method.
B) Interpret the results.
C) Collect the data.
D) Analyze the research data.

Question

Quizplus · Accepted Answer

The five steps in the marketing research process are: defining the problem and research objectives, designing the research, collecting the data, analyzing the data, and presenting the findings. Interpretation of the results falls under presenting the findings, which is the fifth step. Therefore, B is not one of the steps in the research process.

Which of the Following Is NOT One of the Five