What will marketers who issue coupons do to see if consumers will respond more favourably to half-off coupons or two-for-the-price-of-one coupons?
A) survey research
B) experimental research
C) observation research
D) secondary research

Question

Quizplus · Accepted Answer

Experimental research would allow the marketers to directly manipulate and compare the effectiveness of half-off coupons and two-for-the-price-of-one coupons on consumer response. This method would provide the most accurate and reliable data to inform future coupon strategies.

What Will Marketers Who Issue Coupons Do to See If