Which of the following is the process of separating, identifying, and evaluating the layers of a market to design a marketing mix?
A) marketing strategy
B) marketing division
C) market segmentation
D) market layering

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This process allows a business to create a targeted marketing mix that will effectively meet the needs of each segment.

Which of the Following Is the Process of Separating, Identifying