Rikki Eckstein believes that it is wrong to eat pork or touch a pig carcass. His belief is so strong that he will not eat in a restaurant that serves pork. This is an example of which influence on consumer buying decisions?
A) physiological
B) cultural
C) individual
D) psychological

Question

Quizplus · Accepted Answer

Rikki Eckstein's belief is based on cultural influence, specifically religious beliefs and dietary restrictions. He follows a dietary code that prohibits pork consumption and touching pig carcasses, commonly associated with certain religions such as Judaism and Islam. This belief is deeply ingrained in his cultural and religious identity, leading to a specific buying decision regarding food consumption.

Rikki Eckstein Believes That It Is Wrong to Eat Pork