Customers can be classified into four relationship groups,according to their profitability and projected loyalty.With reference to this classification,a firm should turn true friends into ________,who come back regularly and tell others about their good experiences with the company.
A)barnacles
B)butterflies
C)strangers
D)true believers
E)stars

Question

Quizplus · Accepted Answer

The question asks for the classification of customers who have high profitability and projected loyalty, and the answer is "true believers". The question also asks for the type of customer that a firm should try to turn into loyal customers who will come back and tell others about their positive experiences with the company, and the answer is "true believers".

Customers Can Be Classified into Four Relationship Groups,according to Their