Carla,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A)butterflies
B)true friends
C)strangers
D)barnacles
E)short-term customers

Question

Quizplus · Accepted Answer

Customers who are considered least profitable but loyal are typically classified as barnacles. Carla's plan to improve profitability by either improving their profitability or "firing" them implies that these customers are considered barnacles.

Carla,a Team Leader in Charge of Customer Relationship Management,is Planning