In which of the following does the producer have maximum control over the way its products are sold?
A)horizontal marketing system
B)direct marketing channel
C)administered marketing system
D)contractual marketing system
E)corporate marketing channel

Question

Quizplus · Accepted Answer

In a direct marketing channel, the producer has maximum control over the way its products are sold because it sells directly to the end consumers without any intermediaries. The producer can design and implement marketing strategies, control the distribution process, and interact directly with customers. In other marketing systems like a contractual marketing system or administered marketing system, the producer has to work with intermediaries like wholesalers or retailers, and their influence on the marketing strategies and sales process can reduce the producer's control.

In Which of the Following Does the Producer Have Maximum