Which of the following is true of a conventional distribution channel?
A)It has each channel member acting as a separate business unit trying to maximize its own profits.
B)It consists of the producer selling its product directly to the customer without the use of intermediaries.
C)It has one channel member owning the other channel members.
D)It is a distribution channel where the producer is owner of all other channel members.
E)It has all members of the channel acting as a unified unit.

Question

Quizplus · Accepted Answer

A conventional distribution channel is characterized by each channel member acting as a separate business unit trying to maximize its own profits. It is a fragmented system in which each member along the distribution chain seeks to extract maximum value from the transaction.

Which of the Following Is True of a Conventional Distribution