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The Rooster's Car Company Has Three Lines of Cars: High-End

Question 32

Multiple Choice

The Rooster's Car Company has three lines of cars: high-end security cars made for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to the government by the company.The consumer cars are sold using dedicated dealers who only sell Rooster's lines at their outlets.Rooster's also makes professional racing cars for a racing team.This is achieved by collaborating with Vivelli Tires,an innovative and renowned tire manufacturer.Rooster's provides the engine and body,while Vivelli provides the tires and its expertise on the racing industry.Which of the following types of marketing systems does the collaboration between Rooster's and Vivelli exemplify?


A) direct marketing system
B) administered vertical marketing system
C) corporate vertical marketing system
D) contractual vertical marketing system
E) horizontal marketing system

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