Which of the Following Is True of Direct Marketing

Which of the following is true of direct marketing?

A) Its marketing message is fixed and does not change according to the customer's requirements.
B) It is suited for highly targeted marketing efforts and for building one-to-one customer relationships.
C) It is brought out it in the form of company news rather than as a sales-directed communication.
D) It does not involve any direct interaction between the company and its customers.
E) It meets the needs of mass buyers who are geographically spread out simultaneously.