A company that uses telephone marketing to sell its products to customers is said to be using the promotion tool of ________.

Question

Quizplus · Accepted Answer

Direct marketing is a promotion tool that involves a direct communication between a company and its customers with the aim of generating sales. Telephone marketing is a form of direct marketing where a company directly contacts potential customers to sell its products. Therefore, option C is the best choice. Option A (advertising) involves the use of mass media to promote a product or service, while option B (public relations) involves managing relationships with various stakeholders to create a positive image for a company. Option D (retailing) involves selling products through physical or online stores, while option E (merchandising) involves the promotion of products through attractive displays and promotions in retail stores.

A Company That Uses Telephone Marketing to Sell Its Products