Which of the following is a disadvantage of using magazines as an advertising medium?
A)low pass-along readership
B)high cost per exposure
C)low geographic and demographic selectivity
D)low credibility and prestige
E)low-quality reproduction

Question

Quizplus · Accepted Answer

Magazines usually have a high cost per exposure compared to other advertising media such as radio and TV. Although they have a targeted audience, the cost may not be affordable for small businesses. Other options may provide a better cost per exposure ratio. The other options listed as disadvantages are not necessarily true for all magazines and may depend on the specific publication.

Which of the Following Is a Disadvantage of Using Magazines