ABM Connect is one of the largest providers of Internet services in the country.The company operates through a network of thousands of employees who manage its functions in their respective capacities.With the entry of new service providers in the industry,ABM Connect has also enhanced its sales and marketing efforts to retain its position as the market leader.Which of the following statements,if true,would indicate that ABM Connect adopts the transaction-oriented approach?
A) The salespeople at ABM Connect receive special training in the area of customer relationship-building strategies.
B) The salespeople at ABM Connect have been cutting prices drastically to meet targets after the entry of many competing firms in the market.
C) The salespeople at ABM Connect have been demonstrating the value that their speedy Internet services can bring to business customers even when their competitors are slashing prices.
D) The salespeople at ABM Connect have recently been promoting the "Connect for Life" program which gives its long-time consumers added benefits at no extra costs.
E) The salespeople at ABM Connect typically use business promotions, rather than trade or consumer promotion measures.
Correct Answer:
Verified
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