Which of the following statements is true of consumer promotions?
A) It persuades resellers to carry a brand.
B) It includes a wide range of tools like samples, coupons, refunds, and so on.
C) Display allowances are a type of consumer promotion tool.
D) It is primarily used to generate business leads, stimulate purchases, reward customers, and motivate salespeople.
E) Conventions and trade shows are a part of consumer promotions.
Correct Answer:
Verified
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