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La Viva,a Chain of Clubs and Resorts,is Known to Be

Question 45

Multiple Choice

La Viva,a chain of clubs and resorts,is known to be one of most preferred options for consumers seeking hospitality of a good standard.La Viva follows a mission which stresses long-term relationship building.It does not offer customers frequent price discounts which do increase footfalls,but fail to add value to the company.Which of the following statements,if true,strengthens the argument that La Viva uses the relationship-building approach over the transaction-oriented approach?


A) The sales force at La Viva is trained rigorously in the selling process that begins with the step of prospecting and terminates with the step of follow-through.
B) The consumer promotion activities at La Viva are centered around providing customers with a free package during the off-season.
C) The largest proportion of customers coming to La Viva are holders of a "Lifetime with La Viva" card or have been referred by satisfied customers.
D) The facilities for recreation at La Viva are not significantly greater than its key competitor, Aurora clubs and resorts.
E) The managers at La Viva are suffering from a situation that reflects promotion clutter.

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