Sales promotions should help in creating short-term sales rather than building long-term customer relationships.

Question

Quizplus · Accepted Answer

Sales promotions are typically designed to create short-term sales, but they can also be used to build long-term customer relationships. For example, a loyalty program can be used to reward customers for repeat business, and a referral program can be used to encourage customers to refer new customers to the business.

Sales Promotions Should Help in Creating Short-Term Sales Rather Than