Information about a customer's activities and interests are all ________ in a customer database.
A)demographic data
B)psychographic data
C)unitary data
D)metadata
E)geographic data

Question

Quizplus · Accepted Answer

The description of the customer's activities and interests falls under psychographic data, which is defined as information relating to a customer's personality, values, attitudes, interests, and behaviors. The other options listed, such as demographic data, geographic data, unitary data, and metadata, do not adequately describe this type of information.

Information About a Customer's Activities and Interests Are All ________