Organic Designs is a small,successful chain of stores offering stylish clothes made of all-organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and building long-term relationships with a new group of customers.Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

Question

Quizplus · Accepted Answer

Catalog marketing is a highly effective form of direct marketing that would help Organic Designs reach potential customers who live outside of their existing markets. By sending catalogs showcasing their all-organic clothing options for infants, toddlers, and young children, Organic Designs can create emotional connections and build long-term relationships with a new group of customers. Catalogs can serve as a tangible reminder of the brand, and customers can refer back to them when they are ready to make a purchase. Mass marketing, telephone marketing, direct-response television marketing, and test marketing are not as well-suited to accomplishing Organic Designs' goals of creating emotional connections and building long-term relationships with a new group of customers.

Organic Designs Is a Small,successful Chain of Stores Offering Stylish